Skiff taking on Amazon and the Kindle?
Although I'm not the biggest fan of the kindle, I have to say I was surprised to find out this evening that I'd been created by Hearst and was focusing on newspapers and magazines... ;)
Name coincidences aside, it's a strange choice for Hearst's e-reader. "Kindle" evokes imagery of sparks which start a fire - the exact intellectual curiosity often spurred by reading.
A "Skiff" on the other hand is a small barge or boat. The name was as unfortunate for me as a pudgy 12 year old as it is for Hearst's late-comer and likely highly controlled and DRM encumbered e-reader. I'm curious to see where they take it, but it's an interesting choice of a name.
This Kindle Vs Skiff Review is more of a preview – it’s an early comparison of the strategies Amazon and Hearst are using.
Skiff is focused on Newspapers and Magazines and dreamt up by Publishers for Publishers
Skiff’s focus is a function of the fact that it’s created by Hearst.
There’s also a back-end to the Skiff service that will attempt to make adding content easy for Publishers.
Read more at ireaderreview.com
